EPC (Earnings Per Click)
Quick answer
What is epc (earnings per click)?
The average revenue generated for every click sent to an offer or funnel.
In plain English
EPC divides total revenue by total clicks, giving a single number you can use to compare traffic sources, ad creatives or funnel versions fairly, regardless of how much traffic each one received.
Example
$2,400 in sales from 800 clicks = $3.00 EPC.
Why it matters
Affiliates and paid traffic buyers use EPC to decide whether an offer is worth promoting or scaling further.
See it inside a real conversion system
OfferConverter AI turns concepts like this into an actual plan, written for your offer.