EPC (Earnings Per Click)
Quick answer
What is epc (earnings per click)?
The average revenue generated for every click sent to an offer or funnel.
Also called: Earnings per click, Earnings per 100 clicks, EPC affiliate.
How to calculate epc (earnings per click)
EPC = total revenue earned ÷ total clicks sent
Worked example: $1,200 earned from 800 clicks = $1,200 ÷ 800 = $1.50 EPC.
Some networks report earnings per 100 clicks instead, which is the same figure multiplied by 100 — check which one you are reading before comparing offers.
In plain English
EPC divides total revenue by total clicks, giving a single number you can use to compare traffic sources, ad creatives or funnel versions fairly, regardless of how much traffic each one received.
Example
$2,400 in sales from 800 clicks = $3.00 EPC.
Why it matters
Affiliates and paid traffic buyers use EPC to decide whether an offer is worth promoting or scaling further.
Common questions
- What does EPC stand for?
- EPC stands for earnings per click — the average revenue generated by each click sent to an offer.
- What is earnings per 100 clicks?
- It is EPC expressed per hundred clicks: multiply your earnings-per-click figure by 100.
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