Close Rate
Quick answer
What is close rate?
The percentage of people exposed to an offer — attendees, applicants or visitors — who actually buy.
In plain English
Close rate is the final conversion number in the funnel: of everyone who saw the pitch, how many said yes. It's affected by the offer itself, the pitch, the price, and how qualified the audience was to begin with.
Example
150 webinar attendees, 12 buyers = an 8% close rate.
Why it matters
A low close rate with a healthy show-up rate usually points to the offer or the pitch, not the traffic — exactly the kind of diagnosis the Conversion Readiness Report is built to make.
See it inside a real conversion system
OfferConverter AI turns concepts like this into an actual plan, written for your offer.