LTV (Lifetime Value)
Quick answer
What is ltv (lifetime value)?
The total revenue a business expects to earn from one customer over the entire time they stay a customer.
In plain English
LTV looks past the first sale to everything a customer buys afterward — renewals, upsells, repeat purchases — so you know the real value of acquiring them, not just the value of their first transaction.
Example
A $49/month subscriber who stays for 10 months has an LTV of about $490.
Why it matters
LTV is what makes a higher cost per acquisition (CAC) worth paying, and it's why upsells and nurture sequences matter as much as the front-end offer.
See it inside a real conversion system
OfferConverter AI turns concepts like this into an actual plan, written for your offer.