Churn
Quick answer
What is churn?
The rate at which paying customers cancel or stop buying over a given period.
In plain English
Churn measures loss, not growth — the percentage of subscribers or customers who leave in a month or year. Even fast-growing businesses can stall out if churn quietly eats their new signups.
Example
A membership with 500 subscribers that loses 25 in a month has 5% monthly churn.
Why it matters
High churn is often a sign the buyer sequence delivered a great pitch but the transformation promise, delivery, or onboarding didn't hold up.
See it inside a real conversion system
OfferConverter AI turns concepts like this into an actual plan, written for your offer.