MRR (Monthly Recurring Revenue)
Quick answer
What is mrr (monthly recurring revenue)?
The predictable revenue a subscription business collects every month from active subscribers.
In plain English
MRR totals what every active subscriber pays in a month, giving a business a predictable baseline instead of relying on one-time sales. It's the core health metric for any subscription or membership offer.
Example
200 subscribers paying $49/month = $9,800 in MRR.
Why it matters
It's the reason churn matters so much to subscription businesses — losing MRR to cancellations can silently outpace new signups.
Related terms
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