Drip Campaign
Quick answer
What is drip campaign?
A pre-written series of messages sent automatically on a schedule after someone takes an action.
Also called: Drip emails, Email drip, Automated sequence.
In plain English
A drip campaign is scheduled and automatic — write it once, and it sends itself over days or weeks to every new subscriber, in the same order, without manual work each time.
Example
A 5-day "welcome" email series that fires automatically starting the day someone joins your list.
Why it matters
The Indoctrination and Buyer sequences OfferConverter AI generates are both drip campaigns, built to run without you touching them again.
Common questions
- What is a drip campaign?
- A drip campaign is a pre-written series of emails sent on a schedule after someone joins your list, so the follow-up happens whether or not you are at your desk.
- How many emails should a drip campaign have?
- Enough to carry one argument to a decision. A common shape is five to eight emails: welcome, story, mechanism, objections, proof, offer, deadline.
- What is the difference between a drip campaign and a broadcast?
- A drip is triggered by what one person did and runs on their own timeline. A broadcast goes to everyone at once on your timeline.
Related terms
In-depth guides
See it inside a real conversion system
OfferConverter AI turns concepts like this into an actual plan, written for your offer.