Retargeting
Quick answer
What is retargeting?
Showing ads specifically to people who already visited your site or engaged with your content, but didn't buy.
In plain English
Retargeting keeps an offer in front of people who've already shown interest, since most visitors don't buy on the first visit. It's usually far cheaper and more effective than advertising to a completely cold audience.
Example
Someone visits your pricing page, leaves, then sees your ad again the next day on Instagram.
Why it matters
It works hand-in-hand with cart abandonment and nurture sequences to recover interest that would otherwise be lost for good.
See it inside a real conversion system
OfferConverter AI turns concepts like this into an actual plan, written for your offer.