Retargeting
Quick answer
What is retargeting?
Showing ads specifically to people who already visited your site or engaged with your content, but didn't buy.
Also called: Remarketing, Retargeting ads, Pixel retargeting.
In plain English
Retargeting keeps an offer in front of people who've already shown interest, since most visitors don't buy on the first visit. It's usually far cheaper and more effective than advertising to a completely cold audience.
Example
Someone visits your pricing page, leaves, then sees your ad again the next day on Instagram.
Why it matters
It works hand-in-hand with cart abandonment and nurture sequences to recover interest that would otherwise be lost for good.
Common questions
- What is retargeting?
- Retargeting shows ads to people who already visited your page, watched your video or started checkout, so the message continues instead of starting over.
- What is the difference between retargeting and remarketing?
- They are used interchangeably. Retargeting usually refers to paid ads shown to past visitors; remarketing often includes email follow-up to the same people.
- What should a retargeting ad say?
- Answer the objection that most likely stopped them at that step — price, doubt, or timing — rather than repeating the ad that brought them in.
In-depth guides
- How to Structure a Webinar Offer That Converts
- How to Build an Offer People Actually Want to Buy
- Sales Funnels Explained: Which One to Build and Why
- Email Follow-Up That Converts: Sequences, Timing and Copy
- Webinar Script Template: Every Section, Word for Word
- AI Marketing Tools: What They Actually Do and How to Choose
- AI Tools for Small Business: Where They Save Real Time
- AI Sales Funnel Builder: What to Expect and What to Check
- AI Copywriting Tools: How to Get Output You Can Publish
- AI Tools for Coaches and Consultants: What Is Worth Using
See it inside a real conversion system
OfferConverter AI turns concepts like this into an actual plan, written for your offer.