Retargeting
Quick answer
What is retargeting?
Showing ads specifically to people who already visited your site or engaged with your content, but didn't buy.
Also called: Remarketing, Retargeting ads, Pixel retargeting.
In plain English
Retargeting keeps an offer in front of people who've already shown interest, since most visitors don't buy on the first visit. It's usually far cheaper and more effective than advertising to a completely cold audience.
Example
Someone visits your pricing page, leaves, then sees your ad again the next day on Instagram.
Why it matters
It works hand-in-hand with cart abandonment and nurture sequences to recover interest that would otherwise be lost for good.
Common questions
- What is retargeting?
- Retargeting shows ads to people who already visited your page, watched your video or started checkout, so the message continues instead of starting over.
- What is the difference between retargeting and remarketing?
- They are used interchangeably. Retargeting usually refers to paid ads shown to past visitors; remarketing often includes email follow-up to the same people.
- What should a retargeting ad say?
- Answer the objection that most likely stopped them at that step — price, doubt, or timing — rather than repeating the ad that brought them in.
In-depth guides
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