Custom Conversion System
None of the above quite fits? Start from what you actually want to happen and build the steps around it.
Who it's for
Agencies, therapists and practitioners, and anyone with an unusual sales process that doesn't cleanly match a webinar, application, or direct sale — referral-based businesses, multi-step services, or anything with its own rhythm.
When to use it
Use this when your process genuinely doesn't fit one of the other seven shapes, or when you want to combine pieces of more than one — for example, a lead magnet that leads into an application instead of a sales page.
Exactly what gets built
Custom funnel steps
Custom asset set
Custom email campaign
Custom automations
How the build works
Step 1
You describe how people actually become your customers today
Even if it's messy or informal right now, we start from what actually happens, not a theoretical funnel.
Step 2
We map it into clear funnel steps
Your Conversion DNA gets arranged into a sequence that matches your real process, instead of forcing it into a template that doesn't fit.
Step 3
We build the custom asset set your steps need
Whatever combination of pages, presentations, or forms your specific path requires, pulled from the same library used in every other template.
Step 4
We write your custom email campaign
Follow-up written around your actual steps and timing, not a generic sequence.
Step 5
We set up custom automations
The behind-the-scenes handoffs — tagging, notifications, and follow-up triggers — that keep your specific process running without manual work.
Common questions
How do I know if I need this instead of one of the other templates?
If you read through the other seven and none of them describe how people actually buy from you, start here. It's built for processes that don't fit a standard shape.
Can I combine pieces from other templates?
Yes, that's exactly what this is for — mixing and matching pages, emails, and steps from across the library into your own sequence.
Does this take longer to set up than the other templates?
It usually takes a bit more back-and-forth up front to map your process correctly, but the actual writing and building happens the same way as any other template.
Can I start here and simplify later?
Yes. Plenty of people start with a custom setup while they're still figuring out their process, then simplify into a more standard template once a pattern emerges.
Keep exploring
One offer and 10 AI credits, free.