Opt-In Rate
Quick answer
What is opt-in rate?
The percentage of visitors to a page who give their email or register, out of everyone who saw the page.
Also called: Opt in rate, Conversion rate on a landing page, Signup rate.
How to calculate opt-in rate
Opt-in rate = (people who submitted the form ÷ people who saw the page) × 100
Worked example: 340 signups from 1,000 visitors = (340 ÷ 1,000) × 100 = 34% opt-in rate.
In plain English
Opt-in rate measures how well a lead magnet, landing page or webinar registration page converts curiosity into a contact. It's one of the first numbers to check when a funnel isn't producing enough leads.
Example
1,000 visitors, 350 register for the webinar = a 35% opt-in rate.
Why it matters
OfferConverter AI's free Funnel Math Calculator uses opt-in rate as a core input to project leads, sales and revenue from a given amount of traffic.
Common questions
- What is opt-in rate?
- Opt-in rate is the percentage of page visitors who hand over their contact details in exchange for what the page offers.
- How do you improve an opt-in rate?
- Promise one specific result, ask for fewer fields, and make sure the page headline matches the ad or link the visitor clicked.
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