Show-Up Rate
Quick answer
What is show-up rate?
The percentage of people who registered for a live event, like a webinar, who actually attend it.
Also called: Show up rate, Attendance rate, Webinar show rate.
How to calculate show-up rate
Show-up rate = (people who attended ÷ people who registered) × 100
Worked example: 310 attendees out of 1,000 registrations = (310 ÷ 1,000) × 100 = 31% show-up rate.
Count an attendee once, even if they join twice, and decide up front whether replay viewers count — mixing the two makes the number meaningless.
In plain English
Registering isn't attending — a chunk of registrants will always no-show. Show-up rate tells you how effective your reminder sequence and registration-to-event gap are at getting people to actually turn up.
Example
400 people register, 140 attend live = a 35% show-up rate.
Why it matters
It directly determines how many people actually hear your webinar close, which is why the Webinar Revenue Calculator asks for it separately from registrations.
Common questions
- What does show-up rate mean?
- Show-up rate is the percentage of people who registered for a live event and then actually attended it.
- How is show-up rate calculated?
- Divide live attendees by total registrations and multiply by 100.
- What lifts a show-up rate?
- Reminder emails and texts close to the start time, a clear reason to attend live, and registering people closer to the event date rather than weeks ahead.
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