Order Bump
Quick answer
What is order bump?
A small, related add-on offered on the checkout page, added with one click before the purchase completes.
Also called: Bump offer, Checkout bump.
In plain English
An order bump appears as a single checkbox on the order form — a cheap, relevant extra that's easy to say yes to because the buyer is already in a buying mindset and hasn't left the checkout page yet.
Example
"Add the printable workbook for just $9" as a checkbox under the main product on checkout.
Why it matters
It's one of the fastest ways to raise average order value without needing new traffic or a separate offer.
Common questions
- What is an order bump?
- An order bump is a small add-on offered as a checkbox on the checkout page itself, added to the same order without a second payment step.
- Is an order bump the same as an upsell?
- No. An order bump appears before payment on the checkout page; an upsell is shown after the purchase is complete.
In-depth guides
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- AI Sales Funnel Builder: What to Expect and What to Check
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See it inside a real conversion system
OfferConverter AI turns concepts like this into an actual plan, written for your offer.