Tripwire
Quick answer
What is tripwire?
A very low-priced, easy-yes offer used to turn a lead into a buyer before presenting the main offer.
In plain English
A tripwire is priced low enough (often $7-$47) that saying yes barely feels like a decision. The goal isn't profit — it's converting a browser into a customer, because someone who has already bought once is far more likely to buy again.
Example
A $17 swipe file offered immediately after someone downloads a free lead magnet.
Why it matters
Tripwires raise average order value and prime buyers for the upsell that follows, which is why they show up as a dedicated step in application and evergreen funnel templates.
Related terms
See it inside a real conversion system
OfferConverter AI turns concepts like this into an actual plan, written for your offer.